Founder and Executive Producer
Amitabh started his career as a billboard supervisor.
Always excited about new ideas he fond his calling in copywriting.
Over more than 3 decades, Amitabh has worn the hat of a creative director, an entrepreneur, a producer and recently taken up the role of a mentor for start-ups.
Beginning his advertising career in JWT as a trainee copywriter, he spent over a decade in advertising working on brands like Pepsi, Kit Kat, Reebok, Coca-Cola, Levis and Bacardi, until he left his job as a creative director with McCann Worldwide India in 2002 to start Nomad Films, a full-service production house based in Mumbai.
Since then he has closely worked on brands from companies like Volkswagen, Nissan, Samsung, Coca-Cola Company, Titan, P&G, Cadburys, Unilever, Bajaj, Pernod Ricard, Godrej, Viacom18 among others producing over 300 commercials, contents and features.
As the Executive Producer, he has produced close to 350 tics and provided production services to reputed international production companies like Pulse London, Chelsea, Ridley Scott Associates (RSA), Landia, Agosto Films, Stink, Rattling Stick, Knucklehead, to name a few.
Besides, producing, Amitabh is actively involved in industry-related issues and is an Executive Committee member of ASAP (Association of Advertising Producer of India).
A bit of an endurance junky, he is a veteran rider of the Fireflies Tour, a charity cycling tour organised by Ridley Scott Associates(RSA) to raise money for Leukaemia research.
Amitabh is also actively involved in social causes in India and along with Marta Snow co-founded http://safalgram.org, an NGO involved in rural sanitation building evapotranspiration toilets in more than 20 villages across India.
In 2017, Amitabh gave up his stake in Nomad Films and started Never Ending Story.
Prianca loves karaoke and junk food.
So when she is not busy producing or interacting with clients and agencies, she is most likely to be found in a some Karaoke bar signing her favourite songs.
Associate Producer (content and research)
Nayeneka is the activist kind. She will fight for animal rights, the debate about human rights and climate change. Having done her masters in media studies from TISS (Tata Institute of Social Sciences) she decided to pursue her research skill to discover and develop contents.